Practices > Good Practices > Culture-Based Innovation > NHS Local

The move away from traditional modes of consumption is not limited to the health system. It has occurred across industries worldwide, from the creative and media industries to manufacturing. Advances in technology, namely the internet, mobile phones, smart phones and the newly developed smart TV, have created opportunities and whole new service markets that have never previously been possible. At present the digital healthcare market is relatively underserved and is ready to be exploited at scale.

Digital Life Sciences Ltd is at the forefront of driving the innovation and exploitation of digital services within the health and life sciences sector. We are a leading U.K. based provider of digital technologies and services, for both the public and private health sectors. We regularly work in partnership with the U.K. NHS, and are delivering significant public sector digital services such as NHS local and Year Zero.

At Digital Life Sciences we offer three things:

1.    We design, develop and distribute digital solutions to health and life sciences challenges;
2.    We support organisations to maximise the value delivered by digital solutions, through business transformation;
3.    We leverage our digital solutions to provide long term and transformative health insights.

Why is it needed?
The real challenge is that healthcare demand is outstripping available funding and therefore we need to find alternatives to traditional models of healthcare delivery. We support increased efficiency, improved quality and greater personalisation of health services by providing digital alternatives to business as usual healthcare processes, clinical and patient interactions.

Digital Life Sciences’s products and services are specifically designed to break down the barriers between healthcare consumers, providers and staff. We empower the consumer to provide insight that changes health organisations and transforms the workforce:

1.    Our consumer and patient insight work brings consumers closer to the business of healthcare, to inform the shape and performance of healthcare;
2.    Our work on organisational change, provides new ways for organisations to improve through the use of digital services;
3.    Our work on workforce transformation, supports the workforce to change based on real consumer insight and best practice interactive learning.

Why is it innovative?
What we’re doing is innovative for two reasons:
1.    We’re successfully applying creative ideas within a traditional market;
2.    We’re successfully supporting the delivery of digital health services at scale – taking niche delivery to the mainstream.

What are the success factors and challenges?
Created benefits:
1.    Improved efficiency in healthcare delivery;
2.    Improved engagement with healthcare by consumers;
3.    New models of care;
4.    New interactions between clinicians and patients;
5.    Improved quality of service at reduced cost.

What could be done differently?
The market needs to catch-up with what we are doing from a procurement perspective. At the moment healthcare commissioning doesn’t incentivise clinicians to procure a digital alternative – the face-to-face traditional model for delivery requires a fundamental rethink.

Business name: Digital Life Sciences Ltd.
Contact name: Robin Vickers
Address: Studio 301/301 Zellig, The Custard Factory, Birmingham B94AA
Telephone: +44 7834800417
City: Birmingham
Country: United Kingdom
E-mail: Robin.vickers@clevertogether.com
Website: http://nhslocal.nhs.uk/
Legal status of Company: Private Limited Company with consortium partners
Number of employees: 25 (incl. member organisations)
Nature of business: Digital products and services that transform healthcare
Name of company collaborating with: Digital Life Sciences Ltd currently represents the Maverick Television Consortium, including member businesses Clever Together LLP, Illumina Digital Ltd
Title of project: Significant current projects represented:

•    NHS local – The digital health service for the NHS in the West Midlands;
•    Year Zero – the technology strategy board programme to deliver an eRedbook for child health at scale;
•    Living it Up – the delivery of assisted living in Scotland;
•    Patient feedback apps – giving real time feedback capabilities to the NHS;
•    Personalised Care Planning – online environment for patients with long term conditions;
•    Performance and Opinion – online environment for patients to engage in heath service performance in real time;
•    Managing Scientific Careers – online service to support practitioners to develop their careers.

Dates of activity: 2008 (from member businesses) – present
Activity Theme: Culture-Based Innovation
Project website: http://nhslocal.nhs.uk/

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