Practices > Good Practices > Culture-Based Innovation > DesignKAAS

Design KaasThe product ‘DesignKAAS’ combines the qualities of traditional Dutch cheese with ‘Dutch Design’. It satisfies the upcoming need of not only using a product with the right ‘feel’ (or ‘taste’ in this situation) but also with the right ‘look’.  In addition, ‘DesignKAAS’ also serves a good cause by donating 10% of the turnover to charity. ‘DesignKAAS’ is an example of a culture based innovation.

Role of partners?
The inventor of ‘DesignKAAS’ works for a marketing company called VODW Marketing. She is a specialist in advising companies on how to update their marketing strategies.

Why is it needed?
This product does not solve a specific societal, technical or business problem but it does provide a traditional product (cheese) with a necessary new element. The client can personalise the cheese by putting a particular image or logo on it. By having having a special package designed for you, you make the cheese really your own instead of seeing it as a mass-product.

Because the inventors have managed to develop an innovation in a traditional sector, one can wonder why not other ‘traditional’ industries follow this example to innovate by using the insights of the design industry.

What are the success factors and challenges?
According to inventor Marine van Leeuwen, innovating is a matter of ‘doing’, of keeping a very good eye on the latest trends and developments and to look at things from a different perspective.

Business name: DesignKAAS (‘Designer cheese’)
Contact name: Marine van Leeuwen
Address: –
Telephone: +31 (0) 6 397 889 51
City: Amersfoort
Country: The Netherlands
Legal status of Company: Private Limited Company
Number of employees: –
Nature of business: Food industry
Name of company collaborating with: VODW Marketing
Title of project: DesignKAAS
Dates of activity: 2009 to present
Activity Theme: Culture-based innovation

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