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West Heath Surgery

West Heath Surgery is a traditional NHS GP practice operating under the national GMS contract. The practice offers all services available under local and NHS contracts however the surgery has a mission to develop the services it offers and the efficiency it can deliver its services beyond the boundaries of the standard contracts and modernise for an every changing and aging population. The practice partners all play a key role in the local CCG in order to influence policy and service delivery to the population of Birmingham.

Which other Creative Sectors has the SME worked with?
Design

Which other Growth Sectors has the SME worked with?
Healthcare (Life Sciences & Medical), Education

Were any relationships rewarding?

The new relationships with digital companies have been particularly rewarding as the practice believes the reorganising of services with ever decreasing funding only serves to fulfil a short term goal. Re-educating patients, particularly at the point of care must be the long term strategy in full-filling the needs of the population even when an economy is in a cycle of increasing public spending. The patient receiving the ‘right care, at the right place at the right time’ will optimise a patients use of the health service. The practices believes innovation through digital media is the key to this.

How does the SME think it could benefit from other sectors' input?

The practice is very aware that it works in the largest organisation in the world, where innovation is often secondary to politics and unimaginative design.

Being in a position to have an open mind to understand the innovation of other sectors could lead to the design of new operating models and systems with better communication with the end users.

What can the SME offer other sectors?

Unknown.

To what extent would the SME be prepared to share information?

The practice believes in not reinventing the wheel and the more practices that can be shared the better innovation will be for all. The practice currently works with many others to achieve this goal while achieving economies of scale.

Due to the nature of patient confidentiality all personal information cannot be shared however as tools are created to extract non-identifiable aggregated information practice would be very interested in information sharing in order to plan for the needs of patients.

How would the SME describe its potential for cross innovation?

The practice is committed to innovation and examples in recent years have allowed all the partners to experience the benefits of working outside our normal boundaries. There is therefore a commitment to remain innovative and invest in new technologies.

The practice is reliant on public revenue which is normally allocated on a contractual basis to practices and therefore the practice would like to develop new financing streams such as social enterprise grants and also liasise with experience bid writers to apply for public funding. The practice would is committed to reinvesting savings into new healthcare opportunities.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Amsterdam, Berlin, Birmingham, Linz, Lisbon, Pilsen, Rome, Stockholm, Tallinn, Vilnius, Warsaw

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