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Trinidad Consulting

Trinidad Consulting is the largest UX design and research company in the Baltics. We design experiences in both the physical and the virtual world. As architects of user experience, we create solutions that are intuitive and easy to use, with a strong aesthetic appeal which some call sexiness. Our full portfolio and services are viewable on our website at www.trinidad.ee

Which other Creative Sectors has the SME worked with?

Which other Growth Sectors has the SME worked with?
Healthcare (Life Sciences & Medical), Education

Were any relationships rewarding?

Yes. Especially in education. We are, in general, building up the future generation of UX designers here in Estonia. For exemple we are working very closely with universities to further develop our industry and our very small niche. We do this because before there were no study programs available for the UX and interaction designers and you had to learn by doing it. Now, together with the universities, knowledge of methodical UX design is spreading and more and more people are realizing its potential.

How does the SME think it could benefit from other sectors' input?

It could benefit us greatly to get input from other sectors. Especially, if they are in foreign countries. Trinidad Consulting is trying to branch out to other industries and countries.

Currently we have experience from a various sectors, ranging from healthcare to education to telecommunications. But these companies have been based in Estonia. Getting input from foreign companies would be a great asset which would greatly influence our growth as a design company.

What can the SME offer other sectors?

We are experts in user experience design, behavior studies and research. Our methods allow us to design experiences that make using a product easy and understandable. This in turn allows the owner of the product or service to generate more revenue and essentially, increase sales.Our methods work well with all sectors.

To what extent would the SME be prepared to share information?

It depends. Since we don´t currently know how deep this project goes, it is very hard to give a straight answer. We`d likely stay in reasonable limits.

How would the SME describe its potential for cross innovation?

Our industry is a catalyst when it comes to innovation as most of it comes through applying design methods in new environments and industries. We have built up the largest UX design agency in the Baltic States and as such we can aid companies from all sectors. We see that the potential is huge.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Birmingham, Lisbon, Rome, Stockholm

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

Our areas of interests are Rome, Stockholm, Lisbon, Berlin and Birmingham. These are all cities that have great potential and they are also a part of our expansion plan. Essentially the more varied the culture the more it will help us grow as designers as every culture is very different.

But as good ideas can arise from very different places, then we are open to collaborate with everyone.

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