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Science4you

Science4you is a toy company that already left its footprint in Portugal, by developing and commercializing educational toys and scientific kits, and by providing diverse recreational services to the children. Its main differentiation points are the innovative products that combine learning and playing at the same time, and its license agreements with prestigious universities, such as University of Oxford, in the United Kingdom, and the Faculty of Science of the University of Lisbon, in Portugal.

This young and innovative company already established itself in Madrid and in London, and currently sells to more than 10 countries, in 3 different continents. Its internationalization process shows that even small companies can be successful outside of the domestic mark if they sell a product that has a unique value to it.

As noted by Science4you’s founder “I believe that the Portuguese companies should always think about different ways of differentiate themselves, but above all they should be creative in order to add value to their own products”.

Further surprises will certainly arrive as Science4you succeeds in its mission of developing innovative ways of educating our youngsters.

Which other Creative Sectors has the SME worked with?
Publishing

Which other Growth Sectors has the SME worked with?
Retail & Leisure, Education

Were any relationships rewarding?

The partnerships with the Faculty of Science of the University of Lisbon, and more recently with the University of Oxford, adds value to the brand, at the same time that increases consumer trust in the quality of the product. The same happens with the partnerships with Museums that exacerbates the learning and cultural value of the Science4you’s products.

How does the SME think it could benefit from other sectors' input?

The company can benefit from partnerships with other sectors in terms of cost reduction, innovative ideas, brand new products, process improvements, increasing brand value, among other types of benefits.

What can the SME offer other sectors?

The nature of a SME is what can benefit other type of firms. Due to their small size tend to be focused and consequently more specialized than larger firms, offering a lot of times better options than the incumbents. In the case of Science4you, its differentiation can add value to other sectors, an example can be the digital sector in which the applications/games of the company can add an education component their service, as well as add value to any device (tablet, smartphones, computers, etc.).

To what extent would the SME be prepared to share information?

SME should be prepare to share information regarding its business model, and how they can be a vital partner to a larger (or even to a smaller) firm. Science4you is pretty straight forward when it comes to information regarding annual sales, business model, and goals for the future.

How would the SME describe its potential for cross innovation?

Science4you is open to partnerships with the most diverse institutions since retailing to prestigious universities. And we do listen our clients when it comes to understand what the final customer needs, an example can be the retailer speaking about a specific product that is selling more than others, and the company tries to answer to this need by coming up with a brand new toy that satisfy the needs of the final customer. Meetings with possible collaborators happen on a daily basis, where the both parties exchange information that is crucial to understand how improvement is possible and which will be the role of each institution. Cross innovation appears as a must for small companies that have resources constraints, and who want to succeed.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Amsterdam, Berlin, Birmingham, Linz, Pilsen, Rome, Stockholm, Tallinn, Vilnius

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

As a SME company, Science4you would like to connect with TED, more precisely in TEDx Events or TED Conferences. Other possibility is the partnership with other university incubator companies, inside or outside the EU.

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