Established in 1990, sampad is a dynamic development agency for South Asian arts based in Birmingham, in the UK. It plays a significant role regionally, nationally and beyond, in promoting the appreciation and practice of the diverse artforms originating from India, Pakistan, Bangladesh and Sri Lanka. Through its work sampad serves, supports and initiates South Asian arts in all its forms working with youth, community, education and professional artists.

The organisation is responding to a fast changing digital environment, reflected in a number of new partnerships and shifts in artists’ development priorities. Partners now include Medialab Prado in Madrid, STRP Festival in Eindhoven, and Ars Electronica Festival and the Futurelab in Linz. As a result, we are creating connections with traditional and contemporary artforms that cross over with areas such as mobile gaming, augmented reality, touch table technology, and projection mapping.

Which other Creative Sectors has the SME worked with?
Performing & Visual Arts

Which other Growth Sectors has the SME worked with?
Education, Heritage, Technology

Were any relationships rewarding?

Relationships with the creative industries have been particularly rewarding. Collaborations have included socially led digital projects using data visualisations, interactive touch table technology, projection mapping, and augmented reality.

The relationships have helped to advance our organisation’s understanding, experience, and capacity for working on digital projects.

How does the SME think it could benefit from other sectors' input?

Through a better  understanding of the key service gaps, trends for future activity, current problems and potential solutions.

What can the SME offer other sectors?

Sampad is looking to make significant changes in its future operation based on reducing public sector income, technological advances, and new ways that audiences engage with culture.  We will be promoting less general artistic activity to focus upon high quality creative projects that have a strong public appeal.  Digital technology will feature strongly in terms of how we produce and distribute artistic product.

To what extent would the SME be prepared to share information?

We are a very open organisation and would have no problem in sharing information should this approach be reciprocated by others.

How would the SME describe its potential for cross innovation?

Sampad is a small organisation, however the organisation is poised to participate in cross innovation.  There are areas for our future development that would benefit from shared learning, and the organisation, from the board to the staff are open and receptive to new ways of working and experimentation.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

SXSW due to the large number of organisations that are showcased there

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