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Modern Arts Management

Hedoco is a brand created by designers of Modern Arts Management for other designers and end-users of their products. The company is operating in the realm of Open Design in line with the Creative Commons rules of sharing knowledge and creative activity.

Its range includes fashion accessories, industrial design goods, clothing gear and inventions based on open technologies. LedBAG, Eleven Brothers bag and Dodecaudion – these are just a few products of cooperation between Hedoco and artists, engineers, programmers, craftsmen and designers. The company also provides design, manufacturing and training services for our customers .

Hedoco team shares its knowledge by organising a wide spectrum of workshops (e.g. in fashion, industrial design, sewing, objects’ functional and aesthetic analysis), which transform their customers into designers and manufacturers, who cannot only buy ready-made products, but also customize them and even produce objects designed on their own.

This open way of thinking as well as experience in working with customers on their ideas enables Hedoco to efficiently analyse needs of their b2b clients. That leads to creating and manufacturing innovative products which is instrumental in providing mutual satisfaction for both Hedoco and its clients.

Which other Creative Sectors has the SME worked with?
Performing & Visual Arts, Audiovisual, Music, Contemporary Arts

Which other Growth Sectors has the SME worked with?
Manufacturing, Retail & Leisure, Society & Social Environment, ICT, Technology

Were any relationships rewarding?

The most rewarding experience for Hedoco so far has been the ability to maintain positive and inspiring relationships with a number of sectors at the same time. As an example, our cooperation with electronics sector, the music industry and design groups resulted in creating a particularly innovative product (Dodecaudion) for professional musicians and DJs, which was also manufactured and marketed in cooperation with production and packaging companies.

How does the SME think it could benefit from other sectors' input?

Getting to know other sectors’ needs and ways of operation would be most rewarding for Hedoco, which constantly seeks inspiration in new areas and aims at expanding their creative thinking in contact with new challenges and experts in other sectors of economy. Cooperation with other sectors would also expand their business opportunities.

What can the SME offer other sectors?

Every time new technologies come together with need for modern functional design of products and packaging, Hedoco shows its expertise. The unique combination of “hard” (electronics, manufacturing, programming) and “soft” skills (design, marketing, creative thinking) makes Hedoco a perfect partner for every company wanting to create innovative products.

Hedoco is also specialised in rebranding, package design, adding new products to existing product lines, empowering customers for future personalisation and customisation of existing products. Its strength comes from its exceptional ability to treat customers as partners and work with them closely on creating added value for the client’s sector. Hedoco would also be willing to explore together with other sectors business opportunities arising from the principles of Open Design.

To what extent would the SME be prepared to share information?

The essence of Hedoco business model is to fully share the information on the design and production process , along with the knowledge and experience of its team.

How would the SME describe its potential for cross innovation?

The idea behind Hedoco (combining new technologies with design thinking) is in fact strictly cross-innovative. It is essential for Hedoco to work with other sectors in order to develop and learn. The whole team is open for new inspiration and challenges in the fields not known to them so far.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Amsterdam

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

N/A

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