KO! is developing dynamical textiles and interior accessories. The objects designed by KO! are all changing in time, offering a personalized experience. In these products, traditional textile making techniques are combined with innovative technologies and witty inventions.

KO! creation – the prints, shapes, electronics, seams and magic – is designed, produced and fabricated in Estonia in collaboration with engineers and geeks who have teamed up with KO!. The soft electronics and tiny PCBs are uniquely designed, developed and tested at KO! studio and are also known by the term Magic.

Kärt Ojavee, the creative heart of KO! has been working on future concepts of textiles since 2005. By now, some of the concepts have evolved into products, while novel ideas are always being shaped and tested at the studio.

Her installations in collaboration with Eszter Ozsvald, known through the project SymbiosisO, have been on displays of various exhibitions around the world.


Besides vivid interior objects and textile based products, KO! is open to collaborations and customized commissions.


KO! strongly believes in collaboration. Three very important members accompany the designer in KO! creations. Professional teamwork supports every product and achievement of the company.

Which other Creative Sectors has the SME worked with?

Which other Growth Sectors has the SME worked with?

Were any relationships rewarding?

The collaboration with electronics engineers from a scientific lab resulted with a working prototype of a new soft electronics based product, incorporating textiles, smart materials, programming and  electronics.

How does the SME think it could benefit from other sectors' input?

1) finding new partners for production and know how

2) finding partners for product development

3) exploring new markets and developing marketing plans. Entering new markets.

What can the SME offer other sectors?

1) know how and experience on working in a very unique and specific field

2) experience in working in a design field

3) design management

To what extent would the SME be prepared to share information?

We are prepared to share our ideas and projects. We might not be able to share the specific data about product development or manufacturing process unless it is connected to a partner from our field (i.e. manufacturing, product development for a specific usergroup etc.) with a purpose of a fruitful and innovative outcome.

How would the SME describe its potential for cross innovation?

The technologies we use, can be utilized in various other disciplines, i.e. interior design, healthcare, wellbeing etc. We highly acknowledge the value of cross innovations.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Amsterdam, Berlin, Birmingham, Linz, Lisbon, Pilsen, Rome, Stockholm, Vilnius, Warsaw

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

KO! can imagine partners from the academic field but also from the field of health care and wellbeing sectors (Universities, Hospitals, Rehabilitation Centres etc.) We do not have any specific organisations on our mind at this point.

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