« Back to overview

Instant Magazine

Instant Magazine is web-based software for creating full responsive digital magazines, brochures, e-books, newsletters and reports. The created magazines are directly optimized for all platforms; smartphones, tablets, desktops and smart TV’s. The user doesn’t need technical or graphical skills, he just needs to add the content.
We still haven’t found a competitor that can deliver this.

Which other Creative Sectors has the SME worked with?
Mobile & Social Media, Publishing

Which other Growth Sectors has the SME worked with?
ICT

Were any relationships rewarding?

The way we distribute information is changing rapidly. Less is getting printed due to cost and sustainability. On the other hand is the extreme growth of smartphone and tablet forcing us to re-think the way we distribute content.

 

Main advantages:

§ Reducing cost

§ More sustainable than printing (paper, inkt and distribution)

§ Viral (the magazines

§ Speed (you can create a 8 page magazine in two hours, and there is no production/distribution time)

Measurable (you can exactly see what your target groups finds interesting)

How does the SME think it could benefit from other sectors' input?

We can improve our tool and make it more specific for the different sectors. The use of our tool is very versatile. In every conversation with a potential customer new ideas arise.

 

For education we see a lot of options to improve the learning curve just by bringing the content on a more visual way. And available on any device at every moment of the day. I think we can learn a lot from those statistics.

 

The big data component of our tool is really interesting. What we can learn from the use of different devices, the sources people use to get tot the content (social, web, email, offline, etc).

 

And overall the company’s can learn from each other how to make the transition from print to digital communication.

What can the SME offer other sectors?

They can personalize their content, fast, sustainable and more cost effective.

To what extent would the SME be prepared to share information?

We are able to share all the big data. So all the analytical information of all the magazines.

 

It would be great when a SME is open enough to share all his learnings.

How would the SME describe its potential for cross innovation?

The product is very scalable. All the users need is a browser and an internet connection. Users from different company’s can share their learnings in the transition to digital information distribution. So we think the potential is high.

Out of the 11 Cross Innovation Partner Cities, are there any particular cities with which the SME would like to form a new relationship?
Berlin, Birmingham, Stockholm

Are there any particular organisations outside the SMEs home country, with which it would like to connect?

We also would like to get connected with a potential ‘distributor’ for our product in all the counties. Company’s that are able to market, sell and implement our tool for company’s in their own country. Probably a digital agency.

« Back to overview